Your responsibilities are:
1. Corporate Branding
a. Enhancing the corporate branding which includes company brand book, company websites and company services.
• Adopting different creative branding to cater different market needs.
• Exposing to all types of digital marketing services, advertisement and knowledge.
• Given opportunity to learn and manage multiple website using content marketing strategy, content schedule planning, content marketing and case studies.
2. Marketing Company Services
a. Promote and market company services via multiple marketing strategies.
• Types of marketing strategies: email marketing, messenger marketing, social media marketing and digital ads marketing.
• Involving in planning marketing content, visual direction, target audience, post-mortem result analysis and improvements.
• Designing and setup the guidelines / SOP for social media marketing.
• Preparing monthly reporting with providing finding, insights and recommendation for future improvement.
b. Research and explore the Digital / Marketing / Advertising Awards to enhance the corporate market positioning.
• Get to know the latest marketing / advertising awards in the market.
• Analyse and propose the activities that can enhance the corporate market positioning.
3. Explore Marketing Activities
a. Exploring marketing activities to increase presence and reinforce brand awareness.
• Types of marketing activities: online activities, on ground activities and other external exposure (influencers, PR events / press release and etc.)
• Analyse and propose best marketing activities which can optimize Company presence in the market.
• Plan and organize the activities efficiently from date planning, manpower planning, channel planning / location planning and process planning.